New and Used Chevrolet and Cadillac in Greensboro, NC
The new Cadillac ATS coupe is the lovely, delightfully adept product of a Hobson’s choice. Luxury-coupe sales are stagnant, yet here comes a new luxury coupe because there are really no alternatives. At least the new ATS coupe is a hottie that’s gratifying to drive.
Here is the backstory: It’s so expensive to engineer a new platform that no company does it for just one mainstream model. After the high-volume sedan is developed, its guts usually get stuffed into another model as quickly and cheaply as possible. That leverages the component set with yet another new product that can reach a different customer, bringing in more sales at relatively little cost.
Thus, the BMW 3-series sedan, at which the four-door ATS is squarely aimed, begets a coupe, a convertible, a wagon, and the new 3-series GT. The problem for Cadillac is that, in the United States where Caddy’s sales are heavily concentrated, sedans are king while all these other potential variants are relative sales duds. None provide any significant volume, and most of these segments, including two-door luxury coupes, are actually in decline as their traditional buyers age and SUVs and crossovers continue their march toward domination.
HIGHS AND LOWS
Eager and unerring responses, athletic good looks, lively V-6 powertrain.
Optimistic pricing, so-so seat bolsters, CUE infotainment, occasionally stiff ride.
VEHICLE TYPE: front-engine, rear- or 4-wheel-drive, 4-passenger, 2-door coupe
BASE PRICES: $38,990; AWD, $41,440; V-6, $46,145; V-6 AWD, $48,745
ENGINE TYPES: turbocharged and intercooled DOHC 16-valve 2.0-liter inline-4, 272 hp, 295 lb-ft; DOHC 24-valve 3.6-liter V-6, 321 hp, 275 lb-ft
TRANSMISSIONS: 6-speed manual, 6-speed automatic with manual shifting mode
Wheelbase: 109.3 in
Length: 183.6 in
Width: 72.5 in Height: 54.8 in
Curb weight (C/D) est: 3450-3600 lb
PERFORMANCE (C/D EST):
Zero to 60 mph: 5.4-5.6 sec
Zero to 100 mph: 13.3-13.6 sec
Standing ¼-mile: 13.8-14.0 sec
Top speed: 150 mph
EPA city/highway: 18-21/28-30 mpg
Eurobahn Cadillac Service Center in Greensboro, High point NC 27409